Your Eventective promo is a powerful tool for growing your event business. Like any tool, it’s only effective if you use it the right way. For a sure-fire way to fail, follow these steps:
1) Take your time.
Here’s a pro tip for driving away business: Think you have all the time in the world to reply to inquiries. Nothing says “I don’t care about your event” like radio silence or taking too long to respond.
Assume you’re the only venue competing for business in your area? Think again: Event business is more competitive than ever, and venues that take their sweet time to respond will miss out on bookings.
If you’re aiming for success, beat out the competition and try responding as quickly as you can – ideally within a few hours. We reward businesses who respond within 12 hours with a “Fast Response” badge, which attracts more prospects to you.
Eventective shows you how many businesses contacted your prospects before you. Login to your Eventective Inbox and view your message section to see how you stack up against your competition.
Eventective even has message templates you can customize and send in seconds, so there’s really no excuse for a slow response time.
You can also turn on mobile notifications to get a text message whenever you receive a new direct event request, enabling you to contact your inquiries even faster.
2) Be vague about your services and offerings.
Don’t want to get noticed on Eventective? Don’t update your profile with any details, then. Who cares if pricing and photos are the top two things people planning events want to see. Make them work harder by forcing them to reach out to learn about your event business.
Better yet – make your life easier (and theirs) by updating your Eventective profile. We simplify everything you need to communicate your services and offerings. Add a description, high-quality photos, pricing details, an event calendar, and more. Your profile will look more appealing and generate more qualified inquiries (win-win).
3) Stay in the dark ages.
Customizable contracts to e-sign? Online payments? Pfft, who needs tools that make life easier? We love tracking payments in clunky spreadsheets and waiting for checks to come in the mail… said no one, ever.
Eventective’s tools exist to save you time and help you close more deals. Not using them is like having a superpower and ignoring it. You can create professional proposals or contracts in minutes and send them to your clients for e-signature. Include all the event details, terms, service costs, and payment schedules in one easy-to-read place.
Manage, process, and track payments, too – just integrate Eventective with our payment partners and you’ll be good to go. It’s really that easy!
4) Treat Referrals and Leads the same.
There’s a learning curve for Eventective’s event requests: Referrals and Leads. If you want to throw your money out the window, think of these requests the same way and use the same response techniques to connect with them.
Or, instead of boring your prospects with the same generic messages, learn the difference between Referrals and Leads, as well as our best practices for following up with them. Your future self will thank you! See below for a quick refresher on Referrals vs. Leads or review this blog post for a deeper dive.
Referrals are direct event requests from prospects interested in your business. You can treat these requests as “hot inquiries.” Calling them is best – especially if they’ve provided a phone number. If you don’t hear back right away, we recommend following up 2-3 times via Eventective or by phone.
Leads are prospects planning events in your area and wanting to hear from businesses like yours. Since this is likely the first time a Lead has heard of your venue, we recommend sending them a personalized message that highlights your unique offerings. Access Leads in our competitive Lead Market.
Our most successful event businesses pick up the phone and call their inquiries. That’s right – a good ‘ol fashioned phone call! This is especially important if an inquiry includes their phone number in their event request. We don’t ask for it, so you can assume they want you to call them.
Inquiries not responding even after your first phone call? Oh well, they must not be interested, right? Wrong. They’re likely talking to other businesses and weighing their options. Following up is key – it shows you’re proactive and keeps you top of mind. Managing all these follow-ups can be challenging, so we recommend setting reminders with Eventective’s tasks tool to never miss a beat.
5) Don’t talk to your account manager.
Want to make sure your Eventective promo really fails? Easy: Just ignore your account manager. Who needs expert advice from someone who knows Eventective (and the events industry) inside and out when you can just wing it and hope for the best?
Your account manager isn’t just some random person — they can help you maximize your advertising, get more leads, and book more events. But sure, you could take the hard road and figure things out on your own. Or you could take the easy road and schedule a demo with your account manager to walk you through everything you need to know. The choice is yours!
Conclusion
If you want to fail with your promo, these are the moves. But if you’re serious about booking more clients, ditch these bad habits and start using Eventective to its full potential.
Questions? Never hesitate to reach out to our team. You can also schedule a call with your account manager right from your Eventective account.
