Eventective delivers a constant stream of opportunities to win event business. Event requests come in two varieties, Referrals and Competitive Leads.

  • A Referral is a request submitted direct to your business and is always free.
  • Competitive Leads are generated when a visitor expresses interest in hearing from multiple Event Professionals for their event.

Referrals – Don’t Ignore

A Referral is created when one of our users clicks on your listing to request additional information from you.  This is no different than a potential client reaching out through your website or via phone – you don’t ignore inbound business requests.

You receive Eventective Referrals in your email inbox as soon as they are submitted by our users. They are also available online. If you don’t click through to view the client contact information, we send you a weekly Referral Digest letting you know that you have interested customers waiting to hear from you. Contact them even if you can’t accommodate their request – they want to hear back from you.

Leads – Compete for More

Competitive Leads – available to Eventective Subscribers only – represent an opportunity for you to compete for additional event business. When submitting an event request, some users indicate they are interested in other event professionals responding to their request. Review each request, if it includes enough information to determine if your business might be a good fit for the event, go for it! If not, archive the lead and move on.

Optionally, receive Competitive Leads in your inbox as they are submitted, or view them online to manage and pursue as necessary.

Lead Digest – See what’s in store

If you are not receiving lead notifications via email, we’ll send you the Lead Digest. Published twice a week, the Lead Digest is a summary of recent requests submitted in your area. The Lead Digest gives you an idea of what events are being planned on Eventective and what sort of business you could win with a little effort.

Configure your Lead Filters to identify the types of event requests which are most appropriate for your business. The more filters you apply, the fewer leads you will see, but the ones you do get will be right for you.


Note that Lead Filters do not apply to Referrals – it’s up to you to let those folks know if your business is not right for their event.