At Eventective, we want you to be as successful as possible in your interaction with users of our site! In this educational article, we will provide you with the information you need to maximize your potential with our leads. This article discusses the following topics: – Creating Conversations and Opportunities – Recognizing Good Leads – Process for Responding to Leads – Tips for Responding to Leads – Measuring Your Return on Investment

Once you have done all the right things in prospecting leads, it is important to circle back around and measure your return on investment. This article explains how that can be done, using Eventective leads as an example.

The biggest concern with lead generation is how to capture someone’s attention. Here are some tips for responding to leads.

When following up with a lead and seeking to win their business, it is important to follow a process. What is described here is a several-pronged approach to developing a lead.

In this article, Jerry Bazata from J&J Marketing and Entertainment discusses what to expect when developing a lead generation program. Some very helpful numbers are included.