At Eventective, we can’t plan an event for someone, but we do make it easy for users to find your event business, whether they’re planning a wedding, party, or conference. Your Eventective profile harnesses our powerful SEO at no cost to you, which means you get the exposure you need to book more events. And once an Eventective user finds your profile, they can reach out directly to you—we won’t get in your way! But to take full advantage of our SEO capabilities and to grab the attention of people planning events, you have to make the most out of your courtesy profile. In this post, we’ll explain how SEO drives traffic to your listing and go over all the components you need for an eye-catching profile.
How Do People Find Your Profile?
The answer is simple: Planners find your profile through search engine optimization (SEO). SEO is the process of improving your website to rank higher in search results, so your website gets more traffic. This is important because higher search results perform better than lower ones. In fact, some research suggests that the first page of search results get 95% of search engine traffic! That means almost no one goes to page 2, so being on page 1 is really important.
At Eventective, we work hard on SEO so that our results show up at the top of the first page, driving more traffic to our website and, as a result, more traffic to your listing. And our hard work pays off—Eventective attracts more than 1.5 million planners monthly via event-related search terms through search engines like Google. What’s more, over 40,000 users visit our site daily from search engine results. That means when people search phrases like Party venues in Portland, they see Eventective results at the top. And if they’re seeing us at the top, that means they’re seeing you, too.
What Does Your Profile Need?
Like we mentioned earlier—we bring the customers to you! Our SEO strength drives planners seeking venues to the Eventective browse pages. But it’s up to you to add the right elements to help your profile stand out among the competition. After a planner searches Party venues in Portland and clicks on Eventective’s result, they will see all the venues and vendors in the Portland area who list with us. From there, they will take the time to find the business that best meets their needs. This is where you come in!
You can enhance your courtesy profile to rank higher on the Eventective results page and attract the attention of more planners at the same time. The more information you have on your courtesy profile, the more interest you’ll get from planners and the better your inquiries will be. For the best results, your page should have:
- High-quality photos
- Transparent pricing
- Up-front availability
- Customer recommendations
Now, let’s explore each of these elements in more detail.
Think of your courtesy profile like a dating profile—good photos garner more attention. So when you’re trying to make your business look more attractive to people planning events, you’ve got to make sure you’re using the right images.
- The right images will be high quality and visually striking. Only upload images that are high enough resolution to view on a web page. Generally, pictures should be roughly 1920 pixels by 1080 pixels.
- The right images will highlight your strengths. What makes your venue unique? What do you bake really well? Show off those special features that will draw your ideal customers in.
- The right images will be varied. If you’re a florist, show your creations for different event types, including bouquets and centerpieces. Or if you’re a caterer, highlight the different types of food you create.
You can change your courtesy profile images at any time, and you can add as many as you want, too. But we recommend sticking with 8-15 photos as the ideal amount.
Pricing is one of the most important details you can add to your profile. When we surveyed Eventective users, more than 95% of respondents said that pricing was absolutely essential or very important. That means that our users want to know your pricing up front, and when you add it to your profile, you’re giving prospective customers exactly what they want.
But adding pricing doesn’t just benefit our users. It actually improves your experience, too. When you list pricing, you won’t waste time wading through inquiries for events that are way under budget. Instead, your inquiries will be on-budget and worth your while. For example, if a bride isn’t sure whether you fit their budget, they’ll cross you off their list and move on to the next business. They’re unlikely to reach out and get a quote—especially if other businesses have pricing listed. Don’t give brides (or any planners!) a reason to move on from your profile! Instead, make the most out of your courtesy profile and add pricing.
Because we know how important pricing is to our users, adding it is easy and customizable. You can add a variety of pricing options, so your profile accurately reflects your business:
- Add pricing per person, per hour, or per event.
- Customize the pricing based on event type.
- Add amenities or other pricing packages.
When Eventective users visit our site, they’re not just looking for venues or caterers—they’re looking for venues and caterers when they need it. Planners will move on to the next business if they can’t find pricing, and they’re more likely to move on if your availability isn’t listed, too. Simply adding availability to your courtesy profile increases the chance of planners reaching out to book your services.
With the Eventective Availability Calendar, you can display your availability right on your profile. From your dashboard, you can mark dates as Available or Not Available so users can quickly see whether you can accommodate their request. This makes it easy for planners, and it also improves the quality of your requests. But, of course, not every planner will check the Availability Calendar. So on the off chance that you’re unavailable, you can customize and send automatic responses to Referrals requesting an event date marked as Not Available. And, finally, you can even filter out Competitive Leads that are requesting a date marked as Not Available.
Think of the last time you made an online purchase. Did you read any reviews first? According to Statista, 70% of online shoppers read between one and six reviews before making an online purchase. Well, the people planning events are part of that 70%. So give them what they need to feel confident in your business—add recommendations!
Recommendations display right on your Eventective profile, and you can request feedback from satisfied customers via Facebook, Twitter, and email simply by providing the link to your courtesy profile. But you want to make sure you’re not asking too soon—or too late. We recommend waiting a few days after an event is over before asking for feedback. For example, you don’t want to chase a bride down at her wedding to write a review. Instead, email her about a week after the wedding, when she’s probably back from the honeymoon. And include a thank you note along with your request. Make a good impression, and don’t make it all about you!
Eventective’s SEO is powerful. With more than 40,000 people visiting Eventective each day from search results, event businesses are exposed to tons of traffic. And your courtesy profile can harness all this SEO power—but you have to make the most out of it. This means adding the right photos, accurate pricing, availability, and recommendations. You can easily add all this information to your profile on your own, or you can contact your Account Manager for specific tips for your profile. Just don’t wait! You don’t want to miss any traffic.
If you run into any issues or have questions about these features, you can always email CS@eventective.com or call 207-253-1653 to connect with an Account Manager.