Most Event Professionals work hard to cultivate a reliable sales funnel of good quality leads, and it can be disappointing – and confusing – when those leads don’t convert into sales. We’ve put together a handy little cheat sheet to help you create an ace follow up strategy for better booking.
Digital marketing can be intimidating, especially at first, but it’s really pretty simple: the best way to successfully market your services online is by imbuing your website with as much of your personality as possible. In other words – you need to remind potential customers that there’s a person behind the computer screen.
In order to hook and book millennials it’s crucial to use all the tools at your disposal, especially a visually focused platform like Instagram.
At it’s core, selling your event services online is no different from selling products on a retail shopping site: high quality images are the single most important aspect of your online persona.
When selecting a lead, keep in mind whether the lead matches the client profile in your market.
Any online information associated with you or your business will influence your reputation. Is the information your customers are finding online creating a flattering image?
The Photo Booth is moving beyond arcades and bowling alleys and is now turning up at birthday parties and wedding receptions.
Fortune 500 companies often have entire teams dedicated to competitive intelligence, but small businesses feeling the impact of their competition more quickly, which means you have even more to gain from keeping tabs on your competition.
