Event Professionals


Measuring Your Return on Investment

Once you have done all the right things in prospecting leads, it is important to circle back around and measure your return on investment. This article explains how that can be done, using Eventective leads as an example.


Eventective Education Series – Optimize Your Lead Buying Experience

At Eventective, we want you to be as successful as possible in your interaction with users of our site! In this educational article, we will provide you with the information you need to maximize your potential with our leads. This article discusses the following topics: – Creating Conversations and Opportunities – Recognizing Good Leads – Process for Responding to Leads – Tips for Responding to Leads – Measuring Your Return on Investment