At Eventective, we want you to be as successful as possible in your interaction with users of our site! In this educational article, we will provide you with the information you need to maximize your potential with our leads. With each article, we have provided a video that you can watch and listen to. It will be well worth it to go through them. You will be glad you did!

Creating Conversations and Opportunities

In this article, Jerry Bazata from J&J Marketing and Entertainment discusses what to expect when developing a lead generation program. Some very helpful numbers are included.

Recognizing Good Leads

Lead generation is only one part of your total marketing program that you use to generate business. One of the toughest parts of lead generation is identifying the leads that are appropriate for you. In this article, Jerry Bazata walks through some of the decision-making involved in selecting leads that are right for you.

Process for Responding to Leads

When following up with a lead and seeking to win their business, it is important to follow a process. What is described here is a several-pronged approach to developing a lead.

Tips for Responding to Leads

The biggest concern with lead generation is how to capture someone’s attention. Here are some tips for responding to leads.

Measuring Your Return on Investment

Once you have done all the right things in prospecting leads, it is important to circle back around and measure your return on investment. This article explains how that can be done, using Eventective leads as an example.