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Many providers have a hard time visualizing how visitors find their listings on Eventective. This article describes what we know about our visitors and their behavior.
Birthdays occur on every single day of the year- even leap days! This allows for many different styled birthday parties to be planned. With so many possibilities, party locations need to be ready to handle the planner’s ideas and needs….
You’ve heard it before and you’ll hear it again: creating content is a great marketing strategy for building your online business. That’s all well and good, but what exactly is “content” and how do you create it? That part…
These days, event planners’ initial search for venues and vendors takes place online, which means that building your digital brand needs to be a priority.
In our last “Bag the Bride” post I detailed the 5 first meeting mistakes to avoid, as told by me – a millennial bride-to-be wading into the tantalizing pool of wedding planning. Since my last post I’ve come a…
Did you know that 90% of purchase decisions are made subconsciously? That means emotions play an important part, and we all know pictures have the ability to evoke emotion more easily than words.
Online guides and How-Tos are certainly helpful, but sometimes the best way to improve your business is to get inside the mind of your customer. As a recently engaged bride-to-be, I’ve begun touring wedding venues in search of the…
When you’re promoting services and attracting new clients on the internet, the possibilities are quite literally endless, but trying to market to everyone is nearly impossible, and that’s why you need a buyer persona. A “buyer persona” is a…
Endless research tells us that high quality images are the most important part of selling services or products online, but figuring out which pictures to use can be tricky. In order to make it easy, we’ll be sharing 5 key pictures for…
