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Most Event Professionals work hard to cultivate a reliable sales funnel of good quality leads, and it can be disappointing – and confusing – when those leads don’t convert into sales. We’ve put together a handy little cheat sheet to help you create an ace follow up strategy for better booking.
In order to hook and book millennials it’s crucial to use all the tools at your disposal, especially a visually focused platform like Instagram.
At it’s core, selling your event services online is no different from selling products on a retail shopping site: high quality images are the single most important aspect of your online persona.
When selecting a lead, keep in mind whether the lead matches the client profile in your market.
Pricing is one of the most stressful facets of being an event professional: there’s no universal pricing sheet to reference, and pricing yourself too high, or too low, can drastically affect your ability to book jobs.
There are no shortcuts to winning over Generation Y, but there are simple digital strategies that will effectively target them.
Develop a consistent sales regimen for selling your business to potential customers. Eventective makes a process recommendation for following through effectively.
You have a responsibility to your potential customers to respond to their requests. Don’t miss another business opportunity because it went unread in your inbox. Read and respond to referrals.
Don’t let your Referrals get lost in your inbox. Be sure to respond to all inquiries sent direct to you from planners interested in your business.
