The Savvy Online Marketer has a grasp on where their website traffic comes from, where their advertising money goes to and what their clients are seeing online. Are you a Savvy Online Marketer?
Over the last month we have had the pleasure interviewing Eventective clients who are successfully using online marketing to increase event revenue. There were many common themes during our conversations and this article provides a summary of how these event businesses are using Eventective to fill their calendars with event bookings.
We sat down with Meri & Christian, a bride-to-be and her fiancé, to discuss their event planning process, what the modern bride is using the internet for, and what tools we should be providing on the site. Much of what we heard was what we expected, but there were some surprises.