Each day, thousands of people visit Eventective to find event venues and service providers. Their information is made available to businesses listed on Eventective in the following ways:
Referrals: People planning an event reach out directly to your business via the “Request Pricing” button on your Eventective profile. Referrals are always free, and you can respond to them via your Eventective Inbox. If you’d like to access their phone numbers and email addresses, you’ll need a Subscription.
Leads: People planning an event request help from available venues and vendors in their desired location. Leads are available to event businesses with a Subscription.
A Recommended Process for Responding
It’s important that you establish a process for responding to potential business, whether it comes from Eventective or other sources. If you do not have a consistent sales follow-up process, your results will be sporadic and difficult to measure.
With that in mind, here’s what’s worked well for many of our successful event businesses:
A Quick Note: Time is of the essence when following up with potential business. Use Eventective’s Inbox to send your first reply. Keep it short and sweet, and indicate that you think you would be a great fit for their event. Include your contact information for easy follow-up! Templates make responding even easier.
More Information: You can then follow up with a detailed message addressing the event, either from your Eventective Inbox or your company email. Include your price range and a success story pertinent to their event. Be brief, but make a point of telling them you will call to discuss what you have to offer.
Call to Discuss: Call within 24 hours of sending the first message. If you don’t speak with them directly, leave a clear message indicating where you got their number, inform them that you have emailed them about their event, and include instructions for the best way to reach you.
Consistency is Key
Consistency in your sales process is the key to effectiveness. There is no magic solution to winning business through lead sources like Eventective, but following up multiple times via email and phone is essential. This advice applies to any inbound event lead, whether it comes from Eventective or another source. Find a workflow that works for you and stick with it.
