So, you want to book more weddings, huh? We want you to book more too! Eventective wants to see your business succeed which is why we have come up with the following 10 proven ways to book quality weddings.
Did you know that if you respond to a client within the first 5 minutes of receiving their request, you are 21 times more likely to connect than waiting over 30 minutes? Respond quickly and catch them while their event is still hot to increase your chances of booking their event.
Follow Ups Are Key
You won’t believe how many businesses we’ve talked to that did not follow up more than once with their clients—let’s just say those businesses did not see a good ROI. The businesses that followed up multiple times, multiple ways (such as by phone call, email, and text), saw an increase in their overall bookings.
Offer a Good First Impression
First impressions are important—this is, after all, the most important day of a bride’s life. You want to make sure she feels comfortable and can trust you along the way during her planning process.
Have an Online Presence
Make sure your website is up-to-date, your social media is active, and your internet presence is known. Brides like to browse websites that are rich in information and social media accounts, like Facebook and Instagram, that display beautiful photos they can envision their wedding in.
Display High Quality Images
Make sure your website and social media outlets are displaying high quality images. Impress your brides with pristine photos of your venue space, catering options, and event décor—don’t scare them away with low resolution images.
Offer Key Information Upfront
Brides are attracted to businesses that are upfront with their wedding packages and costs. Displaying pricing saves you and the bride time—If they see value in your pricing, they will contact you with additional questions or to set up a site tour.
Present a Clean Space
Invite the bride and her fiancé for a tour of your venue—but make sure your space is clear of clutter. Present a clean space full of opportunity for the newly engaged couple. Highlight your amenities and features clearly so they understand what it is you have to offer.
Create a Binder of Information
During your tour, hand the couple a binder of helpful information. The binder should include your venue details, associated vendors they can use, and nearby hotel recommendations. If you really want to be helpful—include a wedding planning check list.
Stand Out with Packages
Do some research and see what your competitors are offering for an “all-inclusive” package. Create your own package with a little more flare—offer a package the couple can’t resist.
Offer Reassurance & Guidance
Be understanding of your clients by being there for them every step of the way. Reassure your bride that her wedding day will be beautiful—she has a lot of stressful planning ahead. Offer for her to contact you at any point if she has questions or concerns—be her guide.
Booking events takes a lot of work and dedicated customer service. We hope that these tips we provided help you book quality events and customer relationships that will last a lifetime.