Category
In order to hook and book millennials it’s crucial to use all the tools at your disposal, especially a visually focused platform like Instagram.
At its core, selling your event services online is no different from selling products on a retail shopping site: high quality images are the single most important aspect of your online persona.
Any online information associated with you or your business will influence your reputation. Is the information your customers are finding online creating a flattering image?
Fortune 500 companies often have entire teams dedicated to competitive intelligence, but small businesses feeling the impact of their competition more quickly, which means you have even more to gain from keeping tabs on your competition.
When everyone at your event has more computing power than an Apollo Space Mission in their pocket or purse, be sure to send your attendees over the moon with your command of today’s technology.
Pricing is one of the most stressful facets of being an event professional: there’s no universal pricing sheet to reference, and pricing yourself too high, or too low, can drastically affect your ability to book jobs.
Many businesses experience seasonal trends in business: Our friends at Eventective have identified three times of the year when event planning displays distinct upward trends.
There are no shortcuts to winning over Generation Y, but there are simple digital strategies that will effectively target them.
