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These days, event planners’ initial search for venues and vendors takes place online, which means that building your digital brand needs to be a priority.
Did you know that 90% of purchase decisions are made subconsciously? That means emotions play an important part, and we all know pictures have the ability to evoke emotion more easily than words.
Online guides and How-Tos are certainly helpful, but sometimes the best way to improve your business is to get inside the mind of your customer. As a recently engaged bride-to-be, I’ve begun touring wedding venues in search of the…
Fortune 500 companies often have entire teams dedicated to competitive intelligence, but small businesses feeling the impact of their competition more quickly, which means you have even more to gain from keeping tabs on your competition.
