So you have a website, right? Or even better—you have a website and an Eventective listing! In the digital age, online presence is crucial. When a bride or event planner is looking online for the perfect venue, they are going to virtually visit any venue that catches their eye.
But what’s it take for them to send you an email and ask if you’re available on September 30th? The answer is simple: Event Packages.
What Do Customers Want?
Eventective conducted a survey, asking our customers what information they want from venues and vendors before booking—or even before reaching out with an initial inquiry.
Based on the survey, the #1 detail that customers want provided upfront is Pricing. Brides and planners want to know what the price includes right away—they don’t want to dig for it. When you display pricing on your website or listing, potential customers can immediately determine if your service or space aligns with their budget. Ultimately, they’ll be more interested in the services you offer and the value you can bring to their wedding.
Because our users asked for it, Eventective listings with pricing are given priority visibility – they are displayed before listings without pricing in search results. And when users view our new Price Search Tool, they will see only venues with pricing.
What Are Event Packages?
Put simply, an event package is any amount of goods or services bundled together at a single price that encourage prospects to book with you—they spend a little more on the bundled items than they would on a single item, but they get more out of it while you make more profit out of it.
The good news is that a package can be as simple or as all-encompassing as you make it. A simple package on your Eventective listing could display a price range for events—since sometimes the price depends on the time of year or type of event—or bundle the cost of the venue for 4 hours plus setup. A more robust option could include a price per person or per hour that includes catering, or a local DJ.
If you’re a florist, consider including set-up along with flowers, or a discount per bouquet for larger parties. Maybe you list a special rate for brides buying flowers for bouquets and centerpieces. You know best what your customers buy from you, so take a look at those trends to jump-start your package brainstorming.
Overall, listings with pricing receive twice the traffic and referrals from Eventective users because the packages provide all the information they want up front—what is the biggest bang for their buck? Plus, packages give you the ability to market your services 24 hours a day, 7 days a week! Pricing packages give the planner a reason to call you directly to discuss your offerings-don’t miss out on an opportunity to book more events!