So you have a website, right? Or even better—you have a website and an Eventective listing! In the digital age, online presence is crucial. When a bride or event planner is looking online for the perfect venue, they are going to virtually visit any venue that catches their eye.
But what’s it take for them to send you an email and ask if you’re available on September 30th? The answer is simple: Event Packages.
What Do Customers Want?
We recently conducted a survey, asking our customers what information they want from venues and vendors before booking—or even before reaching out with an initial inquiry.
Based on the survey, the #1 detail that customers want provided upfront is a list of amenities and package inclusions. Brides and planners want to know what the price includes right away—they don’t want to dig for it. When you list packages, planners can immediately determine if your service or space is in-line with their budget, and if it can meet the needs of their big day. Ultimately, they’ll be more interested in the services you offer and the value you can bring to their wedding.
What Are Event Packages?
Put simply, an event package is any amount of goods or services bundled together at a single price that encourage prospects to book with you—they spend a little more on the bundled items than they would on a single item, but they get more out of it while you make more profit out of it.
The good news is that a package can be as simple or as all-encompassing as you make it. A simple package on your Eventective listing could display a price range for events—since sometimes the price depends on the time of year or type of event—or bundle the cost of the venue for 8 hours plus electricity. A more robust option could include a price per person or per hour that includes catering, or a local DJ.
If you’re a florist, consider including set-up along with flowers, or a discount per bouquet for larger parties. Maybe you list a special rate for brides buying flowers for bouquets and centerpieces. You know best what your customers buy from you, so take a look at those trends to jump-start your package brainstorming.
Overall, listings with packages receive twice the traffic and referrals from planners because the packages provide all the information they want up front—what is the biggest bang for their buck? Plus, packages give you the ability to market your services 24 hours a day, 7 days a week! Packages give the planner a reason to call you directly to discuss your offerings- don’t miss out on an opportunity to book more events!