Carmel Mountain Ranch Country Club is one of the premier semi-private country clubs in the San Diego area. Kimberly Kozar, Catering & Event Sales Manager, has been using Eventective to market the club’s private event space online.

The Challenge

Kimberly has an extensive background in country club management and has worked for numerous clubs across the United States. In the summer of 2012, she joined the event sales group at Carmel Mountain Ranch Country Club.

The club had been primarily focused on hosting weddings, and was looking for opportunities to increase event bookings.

The Solution

Over the last nine months, Carmel Mountain Ranch Country Club has spent more of its budget on online marketing initiatives, including advertising with Eventective, The Knot, WeddingWire, Cvent and local wedding publications.

“ Eventective’s Premium Subscription has been great in that it includes advertising benefits and contact information for people looking for event space in the San Diego area. I’ve been surprised at the number of requests we receive. Eventective has become one of our primary lead sources. Aside from inquiries through our website, the number of leads we receive through Eventective exceeds all of our other advertising sources. We definitely receive our return on investment advertising with Eventective. ” – Kimberly

The Result

Event revenue has increased and in addition to weddings, Carmel Mountain Ranch Country Club is also booking other special events. 10% of the venue’s event bookings come from Eventective and in the last few months the club has booked two large weddings, a non-profit auction and a church event from Eventective users.

“ Without a doubt, advertising with Eventective has increased bookings for not only weddings but other events such as parties. People who would not have known about us or considered our club for their events are finding us online and inquiring about the venue. ” – Kimberly

Kimberly’s Advice

“ I highly recommend using Eventective to advertise your services as a venue. The amount of leads I receive from Eventective continues to impress me. We are able to reach so many different types of people planning events from brides, to event planners, to corporations to individuals planning their own parties. The customer service has been great as well. My account representative has been very proactive in assuring I am receiving everything I need from the company as a whole. ”