Brooklyn Party Space is a 3,000 square foot club style, private event space in the Prospect Heights section of Brooklyn, New York. The venue offers a chic, elegant atmosphere for parties, quinceaneras, bridal and baby showers and other celebratory occasions.

Samantha Saunders owns Brooklyn Party Space and works with each client to implement their theme to create a customized setting that makes the event special and memorable.

The Challenge

In the spring of 2012, Brooklyn Party Space opened and Samantha spent most of her time marketing her business to build her brand and client base. She took advantage of creating courtesy listings on many online party websites and started purchasing leads from these sites to pursue event business in her area. Samantha also used Craigslist, Google Adwords and her own website to promote her venue online. The challenge was deciding the best avenues to market her business online and allocate her budget accordingly.

The Solution

Because of the amount of leads she saw Eventective generating, she upgraded her courtesy listing to the Premium Subscription to take advantage of the advertising benefits and the free unlimited leads.

“Eventective is more powerful than other online resources and sends me 50% more leads for people planning events in my area. They make it so easy to respond to inquiries. With some party planning websites, I have to jump through hoops to get the customer’s contact information.” – Samantha

On Brooklyn Party Space’s website, Samantha designed a custom contact form for event inquiries from her web traffic. Eventective is also driving prospective customers to her website so this form helps her capture specific event information that is efficiently funneled to her sales team for follow-up.

The Result

Samantha likes that in addition to the leads, the Premium Subscription provides her with top placement for venues in the New York City metro area.

“The increased visibility on Eventective makes my business stand out to prospective customers browsing listings and has generated a tremendous number of direct referrals. A little over a third of my event revenue comes from Eventective.” – Samantha

Leads and referrals from Eventective and the inquiry form on Brooklyn Party Space’s website have been the greatest source of online inquiries that have converted to revenue.

Samantha’s Advice

Put your best foot forward when marketing your business.

    • Update online listings with as much information as possible, including photos that really showcase your business. Make sure you have photos that capture your event space hosting events and decorated for the event rather than an empty room with tables and chairs. You want the client to visualize their event at your venue.
    • Ask the experts for help to market your business online. “The Eventective staff has been so accommodating in assisting me with adding photos and rental rates to my listing. Event businesses should take advantage of their expertise and contact them for help with online marketing.”
    • Find your niche and promote what makes your business unique. This is a competitive industry and you want to do whatever you can to set yourself apart from others.

3,000 square feet of event space
Offer custom table and decoration packages to create a special atmosphere and theme for your event