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Your events are important to your business and your audience. We know that and you know that. Some of your audience even knows that, too! That’s why they show up to your events. But sometimes it can feel like not…
Recently, we explored the major differences between in-person and virtual event budgets. Although virtual events can certainly be cheaper than in-person events, they aren’t always. But we can’t just explore the ways that budgets differ without talking about their similarities….
There’s a lot that’s different between in-person and virtual events. Of course, the most obvious difference is that one involves the physical presence of the attendees (in-person) and other uses a form of technology to connect everyone (virtual). But how…
During the past two years of the COVID-19 pandemic, the event industry has pivoted in many ways. From live streaming popular events to creating safe, in-person meetings, we’ve showcased just how resilient planners, vendors, venue owners—all of us—are. Many of…
At the end of 2020, experts were predicting that life would start to feel more normal beginning in Summer 2021 and heading into the fall. So far, those predictions are holding true. And while things certainly aren’t back to normal…
Brand awareness is an important part of any event. In fact, 64% of event marketers say that brand awareness is the main reason to host an event in the first place. However, even though all events are important for branding…
After more than two years in a COVID world, many companies and conferences are back to planning and hosting in-person events and meetings. Many are simply dusting off the plans from 2019. But the times have changed…and in-person gatherings must…
Email campaigns are a great way to market your event—including selling tickets and even collecting post-event feedback. According to Wishpond, 78% of event presenters agree that email marketing is their most commanding marketing tactic. And what’s more, 45% of event…
As a society, we’re becoming more and more open and respectful about our differences as people. While there’s a lot that makes us similar, we also bring so much diversity as a species. That’s something to be celebrated—and something your…
