December 9, 2015 in Better Bookings, Ecommerce Tips, Professionals, Sales & Selling
Did you know that 90% of purchase decisions are made subconsciously? That means emotions play an important part, and we all know pictures have the ability to evoke emotion more easily than words.
December 2, 2015 in Ecommerce Tips, Professionals, Sales & Selling, Tech & Trends
At some point over the last ten years or so, it has become understood that if you have any type of business, you also need a website to promote your business. Hiring a web designer can be a difficult – and expensive – endeavor that’s not always necessary, which is why today we’ve created
November 19, 2015 in Better Bookings, Ecommerce Tips, Professionals, Sales & Selling
January is an important month in the event planning industry: after celebrating the arrival of a fresh new year, everyone begins looking ahead to the events they’ve got on the horizon. Just as retailers prepare months in advance for the craziness of Black Friday (and more recently, Cyber Monday), event professionals should begin
November 12, 2015 in Better Bookings, Ecommerce Tips, Professionals, Sales & Selling
Online guides and How-Tos are certainly helpful, but sometimes the best way to improve your business is to get inside the mind of your customer. As a recently engaged bride-to-be, I’ve begun touring wedding venues in search of the perfect place to host my special day. In the past month or so, I’ve personally
November 6, 2015 in Better Bookings, Professionals, Sales & Selling
When you’re promoting services and attracting new clients on the internet, the possibilities are quite literally endless, but trying to market to everyone is nearly impossible, and that’s why you need a buyer persona. A “buyer persona” is a fictional representation of your ideal customer, and creating one is a crucial part of digital
October 30, 2015 in Better Bookings, Ecommerce Tips, Professionals, Sales & Selling
Endless research tells us that high quality images are the most important part of selling services or products online, but figuring out which pictures to use can be tricky. In order to make it easy, we’ll be sharing 5 key pictures for every category, starting with Wedding Venues. External Venue Shot Give potential clients a sense
October 20, 2015 in Better Bookings, Professionals, Sales & Selling
Most Event Professionals work hard to cultivate a reliable sales funnel of good quality leads, and it can be disappointing - and confusing - when those leads don’t convert into sales. We’ve put together a handy little cheat sheet to help you create an ace follow up strategy for better booking.
October 13, 2015 in Ecommerce Tips, Professionals
Digital marketing can be intimidating, especially at first, but it's really pretty simple: the best way to successfully market your services online is by imbuing your website with as much of your personality as possible. In other words - you need to remind potential customers that there’s a person behind the computer screen.
September 29, 2015 in Better Bookings, Ecommerce Tips, Professionals, Sales & Selling
In order to hook and book millennials it’s crucial to use all the tools at your disposal, especially a visually focused platform like Instagram.
September 9, 2015 in Better Bookings, Ecommerce Tips, Professionals, Sales & Selling
At it’s core, selling your event services online is no different from selling products on a retail shopping site: high quality images are the single most important aspect of your online persona.