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Online guides and How-Tos are certainly helpful, but sometimes the best way to improve your business is to get inside the mind of your customer. As a recently engaged bride-to-be, I’ve begun touring wedding venues in search of the…
When you’re promoting services and attracting new clients on the internet, the possibilities are quite literally endless, but trying to market to everyone is nearly impossible, and that’s why you need a buyer persona. A “buyer persona” is a…
Learn our top recommendations for five types of photos your wedding venue should include in your Eventective profile.
Most Event Professionals work hard to cultivate a reliable sales funnel of good quality leads, and it can be disappointing – and confusing – when those leads don’t convert into sales. We’ve put together a handy little cheat sheet to help you create an ace follow up strategy for better booking.
In order to hook and book millennials it’s crucial to use all the tools at your disposal, especially a visually focused platform like Instagram.
At its core, selling your event services online is no different from selling products on a retail shopping site: high quality images are the single most important aspect of your online persona.
When selecting a lead, keep in mind whether the lead matches the client profile in your market.
Pricing is one of the most stressful facets of being an event professional: there’s no universal pricing sheet to reference, and pricing yourself too high, or too low, can drastically affect your ability to book jobs.
There are no shortcuts to winning over Generation Y, but there are simple digital strategies that will effectively target them.
